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> Limitations of Recency in
the Context of Loyalty, ¤E¤ë 2005
> Maximum Impact loyalty reward
catalogues: How to plan them, ¤¤ë 2005
> Indian firm’s new customer strategy
doubles sales, ¤¤ë 2005
> IVR and the angry customer: Call
center imbroglio Act II, ¤G¤ë 2005
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